It all started with redevelopment of The Mauritius Yellow Pages (yellow.mu) in 2014 setting new benchmark for an online business listing platform that goes beyond the basic business directory. With a range of business page packages our platform enables you to display a wide range of information about your business, brand and services/products, and so much more.
We also include online marketing, customer service, and sales tools ranging from banner ads and QR codes, to Yellow Mail to facilitate customer communication and the sales process. This process will never stop, and we are in the process of updating Yellow Pages with new technology.
The journey of invalidation has led us to the desire to expand into the wider region under the Y-Click umbrella with the objective to provide enhanced online services for both the business community, consumers and the general public throughout the Indian Ocean and African territories. The Y-Click family consist of Yellow Market, a local online marketplace. Y-Click e-Community to support the communication and service of the general public and businesses. The Y-Click universal admin panel for the Public Users and Businesses to administrate their accounts of online applications and tools that again makes it easier to navigate the internet.
We believe that the Yellow Pages should be considered as an important part of any business marketing strategy. As such we aim to become a cost effective online marketing solution, starting with our business page service for which MYP will include business suites (package of functions/tools), as an opt in function, allowing you take advantage of additional marketing functions and tools to further develop your online, mobile, OTO (offline to online) and traditional marketing, as your business grows.
To further support your growth and expansion; we will, through your YP business account, offer eLearning to inform and guide you on a range of subjects including Social Media and native marketing, which can also increase your visibility and enhance your brand. We will also cover the use of smartphone technology in your marketing, such as image recognition, NFC, iBeacon, QR Codes and Mobile Apps.
In other words, we assist and guide you to promote your products and/or services and create awareness of your brand in a user-friendly supported environment that will become the driving force behind any start-ups, professionals and SME’s marketing and sales structure.
The MYP is establishing collaborations with online content providers, networks and online service providers in support of becoming the go-to information hub for the general public. As a local business search and commerce platform it is only natural that we collaborate with local sites such as Ile Maurice MU, Mauritius Finance, Mauritius Enterprises and others.
As the Yellow Pages will expand into the wider region, other content network collaborations are being established for the Indian Ocean’s country guide network sites i.e. Mauritius, Rodrigues, Seychelles, Reunion and Madagascar. We are also collaborating with travel and tourism network Holidays IO, event platform Events Destinations and blogging sites such as VanillaIslands.io.
Our aim in collaborating with these content networks is to offer numerous outlets for businesses on Yellow Pages to gain visibility through native and niche marketing, social media marketing, as well as promotion through banner advertisements to reach more potential customers.
We are also open towards collaboration with other content networks that support local commerce.
While the main purpose of Mauritius Yellow Pages is to support the local business community from start-ups, professionals, and SMEs to companies and corporations. We also have the objective of partnering with trade organisations, non-governmental organisations and are ready to enter public-private partnership under the #ThinkLocal and #BuyLocal hashtags to regain the commerce lost to the major international online marketplace operators such as Amazon, Ali Express and others.
We are in the process of partnering with a stakeholder to develop solutions to overcome the barriers for online commerce to flourish in Mauritius and the wider region.
Through these partnerships we also aim to create awareness of how to use the tools available via the Yellow Pages and how to use them to bring visibility and credibility toward local businesses.
As we progress into the future, MYP will develop the YP platform and partnership further to the benefit of the business community and the local economy.
MYP has been among the leaders in digital marketing for a long time and with no signs of the industry slowing down, we aim to continue well into the future.
MYP Online Marketing Ltd (MYP) is an innovative, progressive, Limited Liability Company offering comprehensive online marketing solutions and marketplace services to Corporations, Companies, SMEs, Entrepreneurs, Professionals and Start-ups in Mauritius and Rodrigues through its Yellow Pages platform.
Following the soft re-launch of Mauritius Yellow Pages (under yellow.mu), the services and tools within the platform were reviewed, re-developed and expanded to provide further support for SMEs, professionals and in particular Entrepreneurs and start-ups. As such MYP has from the offset taken the initiative to help Start-ups and Entrepreneurs to obtain seed funds and investment by establishing an online platform for them to sign up to and for investors seeking projects to invest in. We have a small group of professionals that evaluate and guide the Start-ups and Entrepreneurs before presenting their project to potential investor(s). We have already had success with this programme that was introduced mid-2017.
We welcome and seek a dynamic spectrum of clients; from standard businesses to extraordinary ultramodern, leading edge entrepreneurial ventures.
With the expansion of the MYP network it is important we have a team of committed staff, who always strive to deliver the best services possible. The MYP team consists of both young professionals and those with long term business and online marketing experience. This fusion of innovation and experience creates high quality, progressive, comprehensive online marketing solutions for MYP clients. MYP prides itself on providing a personalised service tailored to the clients’ needs.
MYP does not provide "boxed" solutions but embraces revolutionary technology and software, and seeks to integrate these innovations, and/or custom design them to fit the exclusive needs of each client and in particular start-up businesses and "Entrepreneurs''. To this end we have created customised packages to be able to provide a special price for comprehensive services and give entrepreneurs and SME’s an overview of costs so they can plan their budgets accordingly. These packages also establish a basis that clients can use to understand what is needed on a global level to effectively run their business, but can also discuss any services that they do not require or may need extra support with.
Our mission is to build a foundation on intellectual technology capital; where we, with our partners and clients, develop specific tools and methodologies custom tailored to yours and others business needs.
- To use the new Yellow Pages (Yellow Pages) concept to establish the connection between consumers and vendors by creating and maintaining a quick and user-friendly portal accessible to all;
- To continuously innovate and add new features to our services, making Yellow Pages the leading online directory and marketing service provider within the Indian Ocean under Y-Click umbrella;
- To facilitate local online commerce under #ThinkLocal and #BuyLocal;
- To facilitate online payment solutions;
- To provide a reliable and authoritative platform where entrepreneurs can connect with educators, mentors and partners;
- To be a facilitator for female entrepreneurship;
- To take a comprehensive approach to every project; be with you every step of the way and throughout the lifecycle of your technology.
On a social and cultural level we also seek to negate years of patriarchal dominance by enabling the growth of female entrepreneurship within Mauritius and the wider region. Through Digital Quarters we aim to empower disadvantaged youth into employment or entrepreneurship.
To help realise this vision, MYP itself seeks to become a female-led company by discovering women with the entrepreneurial spirit to become share-holding decision-makers within the organisation.
In 2016, Mauritius Yellow Pages received a facelift, and at the same time a couple of new features were introduced. In 2018, the soft launch of the new Yellow Pages platform (Yellow.MU) introduced business listings with additional marketing options and features including QR codes and YellowMail. We then started development on version 2.0, which was launched in July 2020 to include information service for the public and a greater number of services, in addition to advanced search features for consumers and commercial features for businesses such as a quotation function.
As MYP matured into a regionally recognised Yellow Pages application solution provider, we cultivated partnerships in the industry, which in turn has strengthened the power of our network and helped us to provide additional services to our clients. As such we are already in the planning stage of the YP v3.0 platform that not only will have the latest technologies integrated, but will also launch as YP iOS and Android mobile apps.
Contact us by phone or use the web form to find out more about MYP, or for information about our business listings or marketing services, leasing of our Y-Click application, business opportunities or youth entrepreneurship via Digital Quarters. We are happy to meet in person if you wish to discuss any of our services and opportunities available. Do not delay, get in touch!
|Office No.2, 14 Avenue Sodnac, Quatre-Bornes, Mauritius|
|+230 425 0637|
|08:30 am to 17:30 pm|